A 6-day campaign, challenging the taboos and debunking the myths around fertility problems, with a 2hr music show to round off the week.

25x 2mins, plus 1x 2hrs, by TBI Media, first aired 24th August 2020

Fertility problems affect 1 in 7 couples in the UK. Across a week of activity, Magic Radio shared powerful stories that threw a spotlight on the fertility struggles endured by couples and individuals in the UK.

The week of tackling The F Word culminated with a 2-hour special show hosted by Emma B, who was joined by actress and presenter Lisa Faulkner and Professor Joyce Harper, Head of Reproductive Science and Society Group at UCL.